When it comes to copywriting, don’t write about yourself, your product, your service, your enterprise or your brand the whole time. Replace the words ‘I’, ‘our’ and ‘we’ with ‘you’…
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Given that headlines are the entry point to the rest of your copy, here is a challenge for you. Get up a little earlier tomorrow morning and write 10 headlines….
Imagine that you are seeing your website homepage for the very first time. Your website has 1 second to convince you to ‘stick around town’. When you glance at your…
How many websites do you visit, during a normal working day? How long do you spend looking at each site? Website visitors go foraging. Information foraging is an art which…
If you are looking for some help with your website words, you may be wondering what to look for in a website copywriter. Here is a checklist for you: Is…
At 9:00am this morning I had a scheduled telephone conversation to review a website. I noticed that there was hardly any text on the first page. “How many words should…
Writing the copy (words) for your website can be quite challenging. You need to be clear on your marketing strategy, market segments, points of differentiation, key messages etc before you…
Effective website words = the difference between success and failure. If you are creating a new website, are the words holding you up? The website developer has created a professional…
Probably a lot more than you might think. Google likes deep content from subject experts. For a long time, I have told my clients that “long body copy works.” When…
