Is your marketing strategy working for you? Do you have a concise marketing plan? If you do, when was the last time that you updated it? When was the last…
Read More
Here is a list of digital marketing tools including several which are free. Updated September 2023. Animated GIF maker Ezgif.com – is an easy to use website where you can…
Imagine telephoning someone that you don’t know. “Hello,” you say to them, “I was wondering whether you would like any (insert your product / service here)?” What sort of reception…
Marketing is a journey, not a destination. You may have ticked many boxes, including segmenting your customers, positioning your brand, creating visual brand identity, implementing a CRM system, updating your…
During my marketing workshops and talks, I get asked: "What is the difference between positioning, differentiation and brand? Positioning Positioning refers to where a company (or brand) sits in the...
Read More
A client asked me for some feedback and ideas for their new consultancy business. Here is my answer: “I recommend that you position yourself as an expert in your field…
Have you thought about your marketing strategy recently? Here are 12 questions to ask yourself: 1. What is your offer to the marketplace? Do you have an easy to understand…
I’m often asked for marketing strategy advice as I have worked with several thousand businesses in this area. Here are some of the questions that I ask, during an initial…
Your enterprise should ‘think brand’ and you should have a brand strategy. Here is a Mind Map (click to expand) which shows the key elements of branding. Scroll down to…
Here is a Mind Map which shows the key elements of internet marketing strategy (click to expand). Scroll down to discover what the map means and to read a checklist……
