Imagine being able to use the world’s leading CRM and email marketing system together. This is how it is done. Salesforce can be integrated with MailChimp via the Salesforce AppExchange….
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During my MailChimp training open workshops in London & in-house training sessions, questions arise about every aspect of email marketing. Here are 16 of them: 1. Is your subscriber base…
Within MailChimp, there is a campaign Click-map overlay (heat map). This is an interesting feature which can be easily overlooked. When you click on ‘View Report’ for a campaign, you…
Here is a Marketing Software Map: The central red circle is your CRM (Customer Relationship Management system). There are thousands of CRM systems available to you. Key issues to consider include:…
At the time of writing, there are three payment levels within MailChimp: 1. Free forever (for up to 2,000 subscribers). 2. For lists over 2,000 (or if you wish to…
Here is a glossary of Mailchimp (MC) / emailing marketing terminology. * Automation: A single email, or a series of emails sent to a subscriber based on a trigger or…
One way of thinking about Groups in Mailchimp is that they are associated with sign-up forms. Each Mailchimp list has its own sign-up form. Having created a new list, you…
As a MailChimp trainer I have found that the subject of email frequency often comes up, during training workshops and consultancy work. I am usually surprised by the infrequency of…
As a Mailchimp trainer I am often asked how to get more people to subscribe to a list. Here are 17 ways to do this: 1. Embed a subscription form…
Marketing automation enables you to to send emails to customers, which are triggered by their behaviour. I know of a company that specialises in this area and they routinely quadruple…
