Here are 10 top tips for increasing your email newsletter opening rates: Nigel Temple provides Mailchimp training.
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It is usually a good idea to only have one Mailchimp Audience. Think of this Audience as your central email database. You can have all of your (subscribed) contacts there….
Email marketing can open up your business to more sales. It is one of the most effective marketing techniques available to you. You can increase profits, connect with existing customers…
MailChimp has launched Customer Journeys – which is part of MailChimp Automation. It is now easier to visualise automated email sequences. Pre-built customisable templates include: welcome email; reach your tagged…
MailChimp is free to use if you have less than 2,000 subscribers MailChimp currently has 60.51% share of the email marketing industry …which means that they are a standard, like…
Best practice within email marketing avoids the wording ‘click here’ as click-through text within email marketing campaigns. Many subscribers won’t click if you do this, as it is unclear where…
MailChimp now thinks in terms of ‘Audiences’, not ‘Lists’. If you have several lists, they are now referred to as ‘Audiences.’ To find your lists, under the ‘Audience’ navigation bar…
I have always loved postcards, as a promotional technique. Here is a list of postcard marketing benefits: * They are inexpensive to produce * There is no envelope, which means…
From an email marketing perspective, arguably, you live or die via your opt-in subscription form. Here are some MailChimp signup forms tips and ideas, based on my work as a MailChimp…
MailChimp now offers landing page functionality. You can promote a landing page via social media posts, for example. Give people good reasons to join your list, when they arrive at…
