Do you pay to promote your products or services, or do you do it all for free? Or perhaps you do both? There are over 300 ways to ‘get the…
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As a marketing trainer, I have found this model to be helpful. You can use it to improve career prospects, marketing results and business success. 1. Unconscious incompetence Someone is…
As a marketer, do you find yourself increasingly working with software? This may include your CRM (Customer Relationship Management system); CMS (the Content Management System for your website); email marketing…
Are you comfortable around software? Do you find it easy to learn? Would your business attract more customers if you could master the art of using marketing software? Digital marketing…
During 30 years as a marketing consultant, trainer and speaker I have found that much has changed. The world wide web, search technology, the ubiquitous smartphone, Apps, and software as…
Here is a checklist of 7 marketing skills: 1. Lifetime learner. See: Is it important to keep learning? and Do you like learning? 2. Good with software and computers in general,…
Most people would answer “yes” to the question: “Is it important to keep learning?” However, now that we all have 2nd brains (smartphones), why bother? After all, you can look…
Wolfgang Amadeus Mozart was born on January 27th. At four years old, Mozart absorbed music like a sponge. He had already begun to play the piano and violin. His father, Leopold…
Do you love to learn? I have been an independent marketing consultant for 29 years and I can tell you that my greatest successes have been with clients who answer…
I started playing guitar when I was 16 years old. The previous year, I had asked for piano lessons. The teacher said that I was “much too old for music…
