Marketing is all about customers. Focus on your customers and their needs. Think of a timeline. Past, Present and Prospective. Who has bought from you in the Past? How can…
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Customers have questions. How do you go about answering them? Do you have a phone number displayed on every page of your website? Is your phone number also on view…
“How’s business?” I said. “It could be better. Amongst other things, my website isn’t working,” replied the business owner. “What do you mean?” I asked. “Well, it hardly brings in…
When people buy from you, they go through five stages. You can think of this as the customer journey. Where is your current focus, within the five stages? If you…
Do you sell to everybody or to clearly defined customer segments? If you operate in a competitive marketplace, the second approach is better. Divide your customers into separate segments. Then…
If your marketing is not working, it may be because human beings are creatures of habit. We start to do something and soon get used to it. “That’s what we’ve…
Many enterprises focus on new business from new customers. Whilst this is important, sometimes current customers can be ignored. Typically, it costs five times as much to acquire a new customer, as…
For several years, I have been a MailChimp trainer. During the training sessions, I am often asked about CRM solutions that work with MailChimp. There are several options and one…
I want to talk to someone now. No, I cannot wait. I have a million questions. Does it do this? Does it do that? Why is it so expensive? What…
Every business has a quick answer to this question. When I ask my seminar audiences, they are happy to describe their customers to me. However, I wonder how deep their…
