For many of us, copywriting is just part of what we do. Marketing professionals often write some copy, i.e. a blog and social media content, as well as the text…
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The purpose of commercial copywriting is to create more sales. Copywriting is more of a science, than an art. This is because there are established formulas which have been proven…
I recommend that you blog at least once a week. Serious players blog every day. Producing new ideas for your website content can be a challenge, can’t it? Here is…
As a marketing trainer, I am used to discussing blogs with workshop attendees. “What is the point of blogging, for a business,” someone is bound to ask. There are many…
