Introduction to key messages Everyone is busy. It is difficult to get their attention. Having clear, memorable marketing messages will help you to get noticed and make more sales. If…
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When you write, engage the reader’s senses. You can do this by using visual words such as imagine, visualise, see and picture this. Describe physical products in detail and include…
Do you ask enough questions, within your marketing? The human brain automatically answers questions, doesn’t it? If I asked you whether your favourite colour is blue, what happens? You probably…
Being found via online search requires a significant amount of writing. This can be referred to as SEO copywriting. Usually (but not always), the top SERPs (Search Engine Results Pages)…
Go for simple, easy to understand messages. Don’t overcomplicate or confuse people. Edit your copy so that it is easy to read. People are busy. They don’t have time to…
How many of these ideas are you using? Headlines are the gateway to your website, blogs, newsletters, e-shots, social media posts, advertisements or any other promotional piece. Ineffective headline? The…
Rank Xerox taught me many things. As a young salesperson, they put me through their famous sales training programme. Subsequently, I was mentored as I found my feet in the…
During my copywriting training workshops, it is not unusual for someone to say that they find it difficult to think of what to write about for business blogs, social media…
I am often asked how to get more website visitors. There are two answers to this question: 1. Work within your website 2. Work outside of your website Working within…
When I am asked: “how to get the copywriting done”, I ask this question: “What is the first thing that you do, when you start working each morning?” Most people…
