What is branding? Why is it so important? Your brand is your business, seen from the customer’s perspective. Successful brands are based on strong values. Branding helps your customers to remember…
During my marketing workshops and talks, I get asked: "What is the difference between positioning, differentiation and brand? Positioning Positioning refers to where a company (or brand) sits in the...
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Does integrity matter in marketing, or in business for that matter? Seeing this question from the customer’s perspective, they like to be treated well. If there is a problem, they…
A recognisable brand name brings numerous benefits, including increasing the value of your business, attracting more customers and being able to charge higher prices. Here are 7 ways to build your…
Your enterprise should ‘think brand’ and you should have a brand strategy. Here is a Mind Map (click to expand) which shows the key elements of branding. Scroll down to…
