Digital marketing consultant

Nigel TempleAre you looking for a digital marketing consultant who can help you to get better results?

Nigel Temple is an experienced and impartial digital marketing consultant with a difference. He has shown over 3000 enterprises how to improve their digital marketing systems and results.

Email: nigel@nigeltemple.com

He can help you to achieve:
* Greater awareness
* More website traffic
* More sales enquiries
* More sales

You may be looking for a digital marketing consultant to help you to improve your digital marketing performance, increase brand awareness, review your digital marketing systems, or reduce the cost of customer acquisition.

Email:  nigel@nigeltemple.com


Why use a digital marketing consultant?

*  Because you are transitioning from a traditional (print) to a digital (pixels) approach to promotion and you want to maximise your chances of success
*  Because you are not sure which digital marketing agencies to use
*  Because you would like some impartial, independent advice
*  Because you are not sure how to allocate your budget
*  Because your digital marketing is not working; why is this the case?
*  Because your website is not working for you

What does a digital marketing consultant do?

*  Provides impartial feedback and advice on your digital marketing strategy
*  Shows you how to improve brand awareness and customer acquisition
*  Helps you to save money on your digital marketing budget
*  Reviews your current online marketing strategy and plans
*  Provides impartial feedback on your website
*  Helps to improve the performance of your digital marketing mix
*  Helps you to step back and see the big picture

Nigel’s Digital Marketing Consultant services include Digital marketing strategy; Website consultancy; Web content writing training and consultancy; SEO marketing consultancy; Social media consultancy and training; Email marketing training and consultancy; Smartphone marketing consultancy; and Online advertising consultancy.

Digital marketing strategy consultancy

*  Digital marketing plan including objectives, target markets, digital promotional mix, budget and metrics. A digital marketing strategic plan includes an integrated approach to online brand awareness, customer acquisition and retention. It sees things from the customers’ perspective, as marketing always has done. The perspective, however, has changed with the new ways in which consumers and business decision-makers research products and services and make buying decisions. It takes into account online brand reputation and many other factors.
*  Digital marketing strategy review and feedback: what are you currently doing, online? What is working? What isn’t working? How can it be improved?
*  Digital marketing and the Board of Directors – what should they focus on?
*  How to make your organisation stand out from the crowd online
*  The cost of customer acquisition and how to reduce this
*  How to get customers to come to you via the internet
*  Your organisation’s digital marketing mindset
*  How all members of staff can help with digital marketing
*  Cloud-based marketing apps and services – how to transform your marketing
*  The most important things to measure in digital marketing

Website consultancy

*  Are you looking for a website marketing consultant?
*  Live (or via a report) website feedback and review
*  How to generate more sales leads / sales from your website
*  How to get the best out of a website development company (this can comprise general advice, including a detailed website brief; and / or liaison with your chosen website developers

ecommerce

*  ecommerce strategy and planning
*  ecommerce review and conversion optimisation
*  ecommerce ideas and next steps

Web content writing training and consultancy

*  Feedback, advice and training on all aspects of website content including webcopy,  structure, style and layout.
*  Writing for Google – how to get and keep Google’s attention
*  How to increase website copy engagement and conversion
*  Webcopywriting review (on its own)
*  How to get the writing done in the limited time available

SEO marketing consultancy

SEO is important because it brings customers to you who are in the market to buy. This has two benefits: it is easier to sell to people who come to you and, secondly,  the cost of customer acquisition is lower.
*  SEO strategy and plan – consultancy, training and guidance
*  Why is Search Engine Optimisation so important?
*  SEO review and detailed feedback
*  Increasing website traffic via SEO
*  Google Analytics and stats – how to see patterns in the data
If you are looking for an SEO training click here

Social media consultancy and training

*  Social media objectives, resources and opportunities
*  How to use social media to build brand awareness
*  Which social media channels should you use and why?
*  How to use social media for sales and e-commerce
*  How to create an integrated social media strategy

Email marketing consultancy and training

*  How to get the best out of email marketing
*  MailChimp consultancy and training
*  How to increase email marketing engagement

Smartphone marketing consultancy

(Also known as mobile marketing)
*  Google now gives preference to mobile-friendly websites
*  60% of Google searches worldwide are via smartphones
*  Consumers and business buyers behave differently when they use smartphones – how are you addressing this issue?
*  Smartphone marketing includes responsive websites, email marketing campaigns created for smartphones, SMS (texts), social media, mobile applications, smartphone specific advertising, and MMS which is a mobile advertising approach that uses Multimedia Messaging Service to transmit enhanced text messages which may include photos, gifs, videos, and multimedia messaging.

Online advertising consultancy

*  Which are the best paid for online advertising platforms?
*  What is the most effective online advertising strategy?
(You may be surprised by the answer to this question)
*  Should you pay for Google Ads (previously Google AdWords – effective July 24, 2018), Facebook advertising, LinkedIn advertising, Instagram advertising, Twitter advertising, YouTube video advertising or other platforms?
*  How much should you budget each month for online advertising?
*  What is the optimum CPC (Cost Per Click)?
*  What is the optimum CPA (Cost Per Acquisition)?
*  What should you measure and why?

Digital marketing – thinking ahead

*  Are you preparing your digital marketing strategy for what lies ahead? To what extent is digitisation of society affecting your organisation? Email, smartphones and websites are ubiquitous. A digital strategy, central database (CRM) and integrated e-communications system are some of the basics.
*  How will AI affect your digital marketing?

“The future is already here — it’s just not very evenly distributed.” ~ William Gibson, author

Digital marketing (AKA online marketing) is a big subject and it is continually changing, isn’t it? As a digital marketing consultant and strategist, I work with startups, brands, businesses and charities to help them to step back and see the big picture. I share my research and insights with my clients.

Nigel Temple digital marketing consultant

Nigel has worked with brand owners, corporates, service companies, manufacturers, agencies, small businesses, professionals and start-ups – helping them to improve their digital marketing results.

Clients include the British Swimming Pool Federation, Broadcom, Chartered Institute of Personnel and Development (CIPD), Chartered Institute of Marketing (CIM), Credit Protection Association, Imperial War Museum, General Motors, Grosvenor Estates, Kofax Inc, Horticultural Trades Association (HTA), Kent County Council, Leon restaurants, Legal & General, Lloyds Bank plc, Merton Council, Microsoft, Mizuno, Nissan, Tektronix, The NHS, The Serpentine Galleries, Rude Health, Unilever, several UK Universities as well as several thousand small businesses.

Nigel has worked in over 100 sectors and there is a list beneath the contact form.

Nigel is available for one-off digital marketing consulting sessions or for longer projects.

Some clients like to have a monthly meeting, telephone conversation or Zoom call in order to look back at what has been achieved during the prior month and then to look ahead to see what needs to be done next.

To find out more about Nigel’s digital marketing consultancy services, or to schedule a call with Nigel please email: nigel@nigeltemple.com

Or use the contact form:

Digital marketing consultant - enquiry

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