Writing the copy (words) for your website can be quite challenging. You need to be clear on your marketing strategy, market segments, points of differentiation, key messages etc before you…
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You know that content is king. You know that you should have over 100 pages within your website. You know that each web page should contain hundreds of carefully crafted…
Effective website words = the difference between success and failure. If you are creating a new website, are the words holding you up? The website developer has created a professional…
Have you come across the SEO term ‘Snack pack’? It means, in ‘Google language’, the 3 local listings that appear within a Google search (they materialise underneath the paid for…
Probably a lot more than you might think. Google likes deep content from subject experts. For a long time, I have told my clients that “long body copy works.” When…
