Imagine that you are seeing your website homepage for the very first time. Your website has 1 second to convince you to ‘stick around town’. When you glance at your…
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During my copywriting training workshops, we have been discussing ‘becoming the customer’ during the writing process. Before you begin a new campaign, write a Brief. This should include the campaign…
Have you ever been stuck when it comes to deciding the next blog topic for your website? If you blog frequently, coming up with new topics can be a challenge….
How many websites do you visit, during a normal working day? How long do you spend looking at each site? Website visitors go foraging. Information foraging is an art which…
The answer is that yes, you can if you follow these principles: * Capture blog ideas as they come to you * You can do this via your smartphone or…
Customers love case studies. They describe how a real person is using your products / services. They are equally useful in B2B and B2C marketing. A case study is a…
During my internet marketing workshops and talks, I used to say that you had 4 seconds to convince a website visitor to stay on your website. Today, that number has…
If you are looking for some help with your website words, you may be wondering what to look for in a website copywriter. Here is a checklist for you: Is…
Is writing part of your work? Do you enjoy writing or do you find it a struggle? Writing can make a significant difference to your sales and marketing results. For…
At 9:00am this morning I had a scheduled telephone conversation to review a website. I noticed that there was hardly any text on the first page. “How many words should…
