At 9:00am this morning I had a scheduled telephone conversation to review a website. I noticed that there was hardly any text on the first page. “How many words should…
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Writing the copy (words) for your website can be quite challenging. You need to be clear on your marketing strategy, market segments, points of differentiation, key messages etc before you…
You know that content is king. You know that you should have over 100 pages within your website. You know that each web page should contain hundreds of carefully crafted…
Here are 10 ideas for attracting more clients via LinkedIn: 1. Start with objectives. What sort of clients are you trying to talk to? How many clients do you want? Where are…
Effective website words = the difference between success and failure. If you are creating a new website, are the words holding you up? The website developer has created a professional…
Have you come across the SEO term ‘Snack pack’? It means, in ‘Google language’, the 3 local listings that appear within a Google search (they materialise underneath the paid for…
For many of us, copywriting is just part of what we do. Marketing professionals often write some copy, i.e. a blog and social media content, as well as the text…
Probably a lot more than you might think. Google likes deep content from subject experts. For a long time, I have told my clients that “long body copy works.” When…
Have you ever wondered: “Should I give information away for free?” The answer is yes – regardless of your type of business. Here are some of the reasons: * Sharing…
The purpose of commercial copywriting is to create more sales. Copywriting is more of a science, than an art. This is because there are established formulas which have been proven…
