What should you write about in LinkedIn? Are you ever stuck for LinkedIn content ideas? Here are some ideas for you: * Blogs that you have written.* Case studies describing…
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When it comes to copywriting, don’t write about yourself, your product, your service, your enterprise or your brand the whole time. Replace the words ‘I’, ‘our’ and ‘we’ with ‘you’…
Do you find that that, as your working day progresses, you end up with dozens of browser windows? I used to have so many that I would have several different web…
Given that headlines are the entry point to the rest of your copy, here is a challenge for you. Get up a little earlier tomorrow morning and write 10 headlines….
Imagine that you are looking for a specific product or service that you market. Now take a look at your website. Does your navigation make it easy to find the relevant…
Imagine that you are seeing your website homepage for the very first time. Your website has 1 second to convince you to ‘stick around town’. When you glance at your…
Yesterday, I posted the following copywriting tip within LinkedIn: “A contact has updated their website with new wording. I noticed that there are some typos. I have found that if…
During my copywriting training workshops, we have been discussing ‘becoming the customer’ during the writing process. Before you begin a new campaign, write a Brief. This should include the campaign…
The AIDCA copywriting model will help you to get better response: 1. Headline or opening line gets Attention 2. Product description generates Interest 3. The offer / proposition produces Desire 4. Guarantee /…
How many times should you repeat your key messages? The answer is at least three times. If you send out a marketing message once, you will be fortunate if 1…
