Press releases can create awareness for your organisation, products and services. In addition, they have SEO benefits, by creating backlinks from media websites. However, you may have wondered how to…
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Email copywriting tips Emails can be a remarkably effective communication technique, can’t they? We all write and send emails every working day. Undoubtedly, you receive a considerable number of them….
Here are some copywriting tips, based on 30 years’ experience. Firstly, let me ask you a question Do you love to write? If you answered ‘yes’ to this question, you…
I am often asked whether there is a connection between blogging and sales leads. The short answer, is that yes, there is. I have written several hundred blogs within this…
You may have wondered: how often should I write a new blog entry? Whilst it is true that the world’s leading bloggers write frequently (often every day), this is probably…
During my marketing workshops, we often talk about word length within web pages and blog entries. “How many words should I write for a blog” someone asks. My response is…
Do you ever look at a website, advertisement or marketing piece and wonder what it is all about? I know that I do. It takes time and effort to simplify…
I am writing a new book. This will be my third one. Hodder & Stoughton found me via this website and asked me to write my first book. The new…
Anchor text is the visible text contained within a hyperlink. This is important, as the search engines analyse this. Anchor text links are usually blue in colour and may be underlined....
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In a world full of images, photographs and videos, text still counts. Text is a major driving force used by search engine algorithms. Today, when someone wants an answer, they…
