How many of these ideas are you using? Headlines are the gateway to your website, blogs, newsletters, e-shots, social media posts, advertisements or any other promotional piece. Ineffective headline? The…
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You have one second to convince the reader to read on. One second, at most, before they scroll down, click away or walk past. We are all inundated with marketing…
If you have the copywriting habit and produce interesting and relevant marketing copy on a continual basis, you will attract more customers. You will also learn a great deal and…
For thousands of years, humans have used stories to pass on information. We remember a story long after we have heard it. People forget facts and figures, but they can…
Rank Xerox taught me many things. As a young salesperson, they put me through their famous sales training programme. Subsequently, I was mentored as I found my feet in the…
During my copywriting training workshops, it is not unusual for someone to say that they find it difficult to think of what to write about for business blogs, social media…
Press releases can create awareness for your organisation, products and services. In addition, they have SEO benefits, by creating backlinks from media websites. However, you may have wondered how to…
Email copywriting tips Emails can be a remarkably effective communication technique, can’t they? We all write and send emails every working day. Undoubtedly, you receive a considerable number of them….
Here are some copywriting tips, based on 30 years’ experience. Firstly, let me ask you a question Do you love to write? If you answered ‘yes’ to this question, you…
I am often asked whether there is a connection between blogging and sales leads. The short answer, is that yes, there is. I have written several hundred blogs within this…
