Are you using videos to market your business? If not, you should consider doing so. Do you have a YouTube channel? Hopefully, you have answered ‘yes’ to this question as…
During my internet marketing workshops and talks, I used to say that you had 4 seconds to convince a website visitor to stay on your website. Today, that number has…
How many software platforms / systems do you use? For example: database / CRM (Customer Relationship Management system); accounts system; website(s); landing pages; social media communities; email marketing. How many…
I have found that running a social media website is a continual learning curve. During the Christmas break, I added e-commerce functionality to The Marketing Compass website www.marketingcompass.co.uk …which meant…
Standard websites use http:// at the start of URLs (web page addresses), whilst e-commerce and other websites which need to be seen to be secure use: https:// In order to be able…
At 9:00am this morning I had a scheduled telephone conversation to review a website. I noticed that there was hardly any text on the first page. “How many words should…
Writing the copy (words) for your website can be quite challenging. You need to be clear on your marketing strategy, market segments, points of differentiation, key messages etc before you…
Effective website words = the difference between success and failure. If you are creating a new website, are the words holding you up? The website developer has created a professional…
Have you come across the SEO term ‘Snack pack’? It means, in ‘Google language’, the 3 local listings that appear within a Google search (they materialise underneath the paid for…