During my career, I have launched many businesses and I have advised thousands of startups. Many people have a desire to begin their own business. In addition, established businesses launch…
Read More
Salesperson: “Hello, would you be interested in…..” Customers: “No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No. No….
Are you a creative person? Do you think that creativity is important, within a business context? Do new ideas come to you all the time? Do you trap these ideas…
Me too marketing = having an undifferentiated product or service which is the same as the competition. It is all too easy to become just another “me-too” business, with the…
Nigel Temple offers Creative thinking for marketers training I have found that business and marketing are creative thinking exercises. As a marketer, you must be able to come up with…
To a large extent, human beings are creatures of habit. Think about your routine first thing in the morning. You probably do everything in the same order, don’t you? Without…
Being consistent is a message in its own right. This is true for life in general. It is particularly true when it comes to sales and marketing. Having chosen your…
As a marketing trainer, I am used to discussing blogs with workshop attendees. “What is the point of blogging, for a business,” someone is bound to ask. There are many…
Your enterprise should ‘think brand’ and you should have a brand strategy. Here is a Mind Map (click to expand) which shows the key elements of branding. Scroll down to…
Do you need more customers? If that’s a “Yes”, then you need to learn how to get more sales leads. Here is a quick checklist: STRATEGY * Begin by working…
