In human relationships, trust is everything. When it comes to marketing goods and services, there is a shift in terms of where trust originates from. Throughout the world, companies have…
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Do you like asking questions? In a meeting, are you known as someone who asks lots of questions? Or are you content to sit and listen? I am often surprised…
I am busy marketing consultant, trainer, speaker and author. My wife and I have four (grown up) children, one house, one garden and our own business. My email inbox is…
Yesterday, I went out for a run. Well, OK, a jog. Or, more accurately, a fast walk with brief bursts of jogging. I haven’t been for a run in a long…
When it comes to networking and ‘building your list’, which is more important: quality or quantity? My 3000+ clients have often said to me: “I want to market to the…
Over a 30 year period as a marketing consultant, I have produced a lot of plans for my 3,000+ clients. I ask a new client whether they have a written,…
Have you ever wondered: “Should I give information away for free?” The answer is yes – regardless of your type of business. Here are some of the reasons: * Sharing…
Would you say that you are a creative thinker? To a large extent, marketing is a creative thinking exercise. If you are able to generate new ideas on demand, you…
Here are seven reasons why your marketing is failing (or not working like a well oiled machine): STRATEGY In the midst of confusion, do you have a clear strategy? Does…
Wolfgang Amadeus Mozart was born on January 27th. At four years old, Mozart absorbed music like a sponge. He had already begun to play the piano and violin. His father, Leopold…
