Most people would answer “yes” to the question: “Is it important to keep learning?” However, now that we all have 2nd brains (smartphones), why bother? After all, you can look…
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Think about what your enterprises does. “We sell these products,” or “We provide these services” you might answer. Now think about what your enterprise delivers. The answer to a problem…
You have around 100 billion brain cells (neurons). Each of these neurons has about 7,000 inter-neuronal connections. Estimates differ for adults, but your brain has about 250 trillion connections. The…
A great deal of marketing boils down to routines. You (or your team / agencies) need to get into the habit of doing the same things on a daily, weekly,…
When you are selling professional services, there is no point in pushing too hard. Don’t think in terms of ‘sales leads’. Instead, think in terms of ‘conversations’. I enjoy have…
I heard a story about Winston Churchill. Apparently, he once gave a speech at a school. He stood up and said: “Never. Never. Never. Never. Never give up.” Then he…
How long have you been working? How long have you been doing what you currently do? How many employers have you worked for? How many customers have you served? Are...
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The world of professional selling has changed. In a connected, information rich world, the sales process has been turned inside out. The ‘hard sell’ is long gone. Today, decision makers…
Does your organisation have a ‘Marketing Mindset’? Ask yourself and your colleagues this question: “Are we sales driven or customer focused?” There is nothing wrong with selling. However, sales will…
Here are 10 ideas for attracting more clients via LinkedIn: 1. Start with objectives. What sort of clients are you trying to talk to? How many clients do you want? Where are…
