If you have been running your business for a while, from time to time you may get fed up with it. You may find yourself disengaging and even wishing that…
Read More
“Thank you for your rapid response!” a prospective new client wrote in an email. “I am waiting for some other consultants to get back to me, so please bear with…
Setting sales and marketing targets works and this will make a big difference to your results. I have used them for years and when I work with a client we…
I have noticed that the word ‘confidence’ has come up in numerous conversations recently. For example, during one of my marketing workshops, a delegate told me that they wanted to…
I want to talk to someone now. No, I cannot wait. I have a million questions. Does it do this? Does it do that? Why is it so expensive? What…
Marketing takes up a great deal of time, doesn’t it? Do you find that there are too many tasks? Do you keep running out of time? Here are some marketing…
Here is a checklist of 7 marketing skills: 1. Lifetime learner. See: Is it important to keep learning? and Do you like learning? 2. Good with software and computers in general,…
William Bernbach, one of the three founders of the advertising agency Doyle Dane Bernbach (DDB), once said: “It may well be that creativity is the last unfair advantage we’re legally allowed…
I realise that this may strike you as an odd question. Surely most commercial enterprises are trying to grow, aren’t they? For various reasons, this may not be the case….
As a human being – you are unique. You are one of a kind amongst billions of human beings. Think of your enterprise in this way. What is special about…
