Customer Lifetime Value (CLV) estimates the total revenue that can be expected from a single customer throughout the duration of the relationship, from the first purchase to the final interaction….
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Is your marketing strategy working for you? Do you have a concise marketing plan? If you do, when was the last time that you updated it? When was the last…
Do you pay to promote your products or services, or do you do it all for free? Or perhaps you do both? There are over 300 ways to ‘get the…
Customers have questions. How do you go about answering them? Do you have a phone number displayed on every page of your website? Is your phone number also on view…
Go for simple, easy to understand messages. Don’t overcomplicate or confuse people. Edit your copy so that it is easy to read. People are busy. They don’t have time to…
I know that you are busy. If you are a marketer or business owner, your to do list never ends, does it? In changing times, it is important to take…
As a marketing trainer, I have found this model to be helpful. You can use it to improve career prospects, marketing results and business success. 1. Unconscious incompetence Someone is…
I am continually asked how often should I do this or that in marketing? “How often should I send out a newsletter?” “Should I write a blog every week or…
Are you happy with the photograph of yourself that you use within social media platforms? They are sometimes called profile pictures, avatar images or headshots. Here are some suggestions: *…
Have you ever had any creative thinking training? It provides you with an unfair advantage in business and in life. (Keep reading to discover a creative thinking tip). If you…
