You probably know the story of the gold miner who gave up and sold all of his equipment. A prospector took a look at the mine. She realised that there…
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Everyone is away in August, aren’t they? In the UK we have had a heatwave, so who can be bothered to read marketing messages anyway? Oh yes and apparently in…
Do you send out press releases? If you do, include your full website address (URL) within the press release text. Provide a reason why the URL should be included. Printed…
If you are a startup or if you are thinking of launching a new business, here is a startup marketing checklist. If you have been trading for a long time…
If you have been running your business for a while, from time to time you may get fed up with it. You may find yourself disengaging and even wishing that…
Setting sales and marketing targets works and this will make a big difference to your results. I have used them for years and when I work with a client we…
Have you ever wondered whether your team understands your marketing strategy? By ‘team’ I mean everyone in your enterprise. Does it matter if they are kept informed? Surely marketing should…
William Bernbach, one of the three founders of the advertising agency Doyle Dane Bernbach (DDB), once said: “It may well be that creativity is the last unfair advantage we’re legally allowed…
I realise that this may strike you as an odd question. Surely most commercial enterprises are trying to grow, aren’t they? For various reasons, this may not be the case….
A client asked me for some feedback and ideas for their new consultancy business. Here is my answer: “I recommend that you position yourself as an expert in your field…
