Search engines analyse the words on a web page, in order to learn what the page is about. They do this by using bots (AKA crawlers). Having found a web…
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Digital marketing definition of conversion rate The percentage of website visitors that reach a given goal, i.e. reaching a specific web page; filling in a contact form; making an e-commerce…
Links (sometimes called backlinks) coming into your website are still a good idea. However, from an SEO perspective, they are not as important as they used to be. On the…
Google sees inbound links (also known as backlinks) to your website as votes of confidence. In general, the more inbound links you have, the better as long as they are…
Description tags provide a concise description of a web page, within a Search Engine Results Page (SERP). If a description tag is not there, the SERP result may show random…
Impartial, independent third party advice and feedback on your internet marketing activities can make all the difference. Here is a checklist for choosing an internet marketing consultant: * Begin by deciding…
A title tag is part of the meta data within a web page. Title tags help search engines to understand what the page is about. Why are title tags important?…
Here is a quick checklist of what to look for in Google Analytics. If you don’t use Google Analytics frequently, it can be confusing can’t it? These are 3 key…
What, exactly, are SEO Citations? If your enterprise is mentioned on the web, this is called a Citation. It is particularly relevant for local search. It comprises any combinations of…
Google has launched a new version of Search Console that helps you to manage your presence on Google Search. Specifically, it shows you how people have found your website. The software…
