Is it worth the time, trouble and expense of having and using a CRM (Customer Relationship Management) system? The answer is that, yes, it is. In my experience, it is…
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Setting sales and marketing targets works and this will make a big difference to your results. I have used them for years and when I work with a client we…
The AIDCA copywriting model will help you to get better response: 1. Headline or opening line gets Attention 2. Product description generates Interest 3. The offer / proposition produces Desire 4. Guarantee /…
It is more important than ever to have an opt-in process for your email list. Here is a diagram showing an effective process for getting your target market to subscribe…
In order to build your LinkedIn network, follow these steps. More connections lead to more conversations, which in turn leads to more business. Think in terms of contacts, clients, influencers,…
I want to talk to someone now. No, I cannot wait. I have a million questions. Does it do this? Does it do that? Why is it so expensive? What…
Imagine being able to use the world’s leading CRM and email marketing system together. This is how it is done. Salesforce can be integrated with MailChimp via the Salesforce AppExchange….
I regularly receive referrals. They usually arrive in the form of an email from a smart referrer, along these lines: Hi Nigel I hope that you are well. Julia Smith…
I graduated with a degree in marketing in the middle of a recession. I applied for hundreds of marketing jobs, to no avail. The answer proved to be the world…
When you are selling professional services, there is no point in pushing too hard. Don’t think in terms of ‘sales leads’. Instead, think in terms of ‘conversations’. I enjoy have…
