When you are selling professional services, there is no point in pushing too hard. Don’t think in terms of ‘sales leads’. Instead, think in terms of ‘conversations’. I enjoy have…
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You may be a one woman or one man business. Or you may have staff, multiple offices and operate in one country or all of them. Regardless of the size…
I heard a story about Winston Churchill. Apparently, he once gave a speech at a school. He stood up and said: “Never. Never. Never. Never. Never give up.” Then he…
How long have you been working? How long have you been doing what you currently do? How many employers have you worked for? How many customers have you served? Are...
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Do you like asking questions? In a meeting, are you known as someone who asks lots of questions? Or are you content to sit and listen? I am often surprised…
Marketing is all about customers. Finding them is supposedly the hard part. Keeping them is a different thing entirely. Various encounters that I have had this summer, with a wide…
Yesterday, I went out for a run. Well, OK, a jog. Or, more accurately, a fast walk with brief bursts of jogging. I haven’t been for a run in a long…
Would you say that you are a creative thinker? To a large extent, marketing is a creative thinking exercise. If you are able to generate new ideas on demand, you…
Wolfgang Amadeus Mozart was born on January 27th. At four years old, Mozart absorbed music like a sponge. He had already begun to play the piano and violin. His father, Leopold…
If you understand yourself you will be better able to understand others. There are many theories of the self. According to Jane Loevinger there are are seven stages of self development: 1. Opportunist: self…
