How many times should you repeat your key messages? The answer is at least three times. If you send out a marketing message once, you will be fortunate if 1…
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Are you comfortable around software? Do you find it easy to learn? Would your business attract more customers if you could master the art of using marketing software? Digital marketing…
I have noticed that the word ‘confidence’ has come up in numerous conversations recently. For example, during one of my marketing workshops, a delegate told me that they wanted to…
A brand is a promise that you will deliver a service or product in the way that the customer expects it. This sounds simple enough, however, there are many things…
I want to talk to someone now. No, I cannot wait. I have a million questions. Does it do this? Does it do that? Why is it so expensive? What…
Here is a checklist of 7 marketing skills: 1. Lifetime learner. See: Is it important to keep learning? and Do you like learning? 2. Good with software and computers in general,…
William Bernbach, one of the three founders of the advertising agency Doyle Dane Bernbach (DDB), once said: “It may well be that creativity is the last unfair advantage we’re legally allowed…
Most people would answer “yes” to the question: “Is it important to keep learning?” However, now that we all have 2nd brains (smartphones), why bother? After all, you can look…
Think about what your enterprises does. “We sell these products,” or “We provide these services” you might answer. Now think about what your enterprise delivers. The answer to a problem…
You have around 100 billion brain cells (neurons). Each of these neurons has about 7,000 inter-neuronal connections. Estimates differ for adults, but your brain has about 250 trillion connections. The…
