I was quite surprised (and very grateful) regarding the number of comments I received within LinkedIn when I posted this: I have noticed in my marketing workshops that some attendees…
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You are drawn to things that you enjoy doing. You avoid activities that bring discomfort or pain. Success in marketing is based on habits, starting with strategic thinking. Taking time…
The vast majority of your market is not looking to buy your product or service today. Or tomorrow, for that matter. A small percentage is actively looking. Inbound marketing brings…
When it comes to copywriting, don’t write about yourself, your product, your service, your enterprise or your brand the whole time. Replace the words ‘I’, ‘our’ and ‘we’ with ‘you’…
I know that you know what your product or service does. I know that you know how great it is. The challenge is that potential customers are not telepathic. They…
Are you good at making decisions? Do you tend to make the right decisions, in your personal and professional lives? Do you like making choices? We all have to make…
Here is a way to succeed in life and in business: keep your promises. I realise that at times it can be quite hard to do this. Consistently delivering on your promises…
If you have been running your business for a while, from time to time you may get fed up with it. You may find yourself disengaging and even wishing that…
Does integrity matter in marketing, or in business for that matter? Seeing this question from the customer’s perspective, they like to be treated well. If there is a problem, they…
During my copywriting training workshops, we have been discussing ‘becoming the customer’ during the writing process. Before you begin a new campaign, write a Brief. This should include the campaign…
