Rank Xerox taught me many things. As a young salesperson, they put me through their famous sales training programme. Subsequently, I was mentored as I found my feet in the…
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Are you happy with the photograph of yourself that you use within social media platforms? They are sometimes called profile pictures, avatar images or headshots. Here are some suggestions: *…
Do you sell to everybody or to clearly defined customer segments? If you operate in a competitive marketplace, the second approach is better. Divide your customers into separate segments. Then…
In an increasingly competitive world, creative thinking can give you the edge. The world is full of similar products and services. Creative thinking can help you to differentiate your brand,…
As Bob Dylan sang: The times they are a changin’. The question is, are you prepared? From a marketing perspective, most customers don’t really want to talk to a salesperson….
You probably know the story of the gold miner who gave up and sold all of his equipment. A prospector took a look at the mine. She realised that there…
Everyone is away in August, aren’t they? In the UK we have had a heatwave, so who can be bothered to read marketing messages anyway? Oh yes and apparently in…
Some people seem to have all the luck, don’t they? When it comes to marketing, all of their products and services do well. They launch them at just the right…
Should you use a push or pull marketing strategy? What is the differences between Push and Pull marketing? A Push strategy pushes the product or service at the customer. Therefore,…
Do you ever look at a website, advertisement or marketing piece and wonder what it is all about? I know that I do. It takes time and effort to simplify…
