Customer Lifetime Value (CLV) estimates the total revenue that can be expected from a single customer throughout the duration of the relationship, from the first purchase to the final interaction….
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Emotions help us to interact with the world and make decisions. If you incorporate emotion in your copywriting, you will get better results. Emotion helps to connect with your audience…
Here is a list of 10 marketing books that are worth reading. Have you read any of them? Which books would you add to the list? Ogilvy on Advertising by…
Think about the assumptions that you are making in your marketing. Assumptions form a wall around you. They can limit your thinking. What are your marketing assumptions? Are they limiting…
Do you ask enough questions, within your marketing? The human brain automatically answers questions, doesn’t it? If I asked you whether your favourite colour is blue, what happens? You probably…
Go for simple, easy to understand messages. Don’t overcomplicate or confuse people. Edit your copy so that it is easy to read. People are busy. They don’t have time to…
How many of these ideas are you using? Headlines are the gateway to your website, blogs, newsletters, e-shots, social media posts, advertisements or any other promotional piece. Ineffective headline? The…
Everyone has needs. They need to eat. They need clothing. They need to get the train home. In other words, the need has to be fulfilled. Needs are limited in…
As a marketing trainer, I have found this model to be helpful. You can use it to improve career prospects, marketing results and business success. 1. Unconscious incompetence Someone is…
You have one second to convince the reader to read on. One second, at most, before they scroll down, click away or walk past. We are all inundated with marketing…
