Here is a Marketing Software Map: The central red circle is your CRM (Customer Relationship Management system). There are thousands of CRM systems available to you. Key issues to consider include:…
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At the time of writing, there are three payment levels within MailChimp: 1. Free forever (for up to 2,000 subscribers). 2. For lists over 2,000 (or if you wish to…
Here is a glossary of Mailchimp (MC) / emailing marketing terminology. * Automation: A single email, or a series of emails sent to a subscriber based on a trigger or…
One way of thinking about Groups in Mailchimp is that they are associated with sign-up forms. Each Mailchimp list has its own sign-up form. Having created a new list, you…
A great deal of marketing boils down to routines. You (or your team / agencies) need to get into the habit of doing the same things on a daily, weekly,…
As a MailChimp trainer I have found that the subject of email frequency often comes up, during training workshops and consultancy work. I am usually surprised by the infrequency of…
Hubspot CRM https://www.hubspot.com/products/crm is a free to use Customer Relationship Management solution. It is cloud based, so that you can access it from a website browser or a mobile phone. Hubspot…
Within an increasingly digital economy, enterprises need to have an integrated digital marketing strategy in order to manage the flow of information and the customer journey (prospect, ‘tell me more’,…
I am quite used to business people being cynical about Twitter. “That’s just for sharing cat pictures!” they shout at me, during my marketing speaker engagements. I have used Twitter for…
Here are 10 ideas for attracting more clients via LinkedIn: 1. Start with objectives. What sort of clients are you trying to talk to? How many clients do you want? Where are…
