I have always loved postcards, as a promotional technique. Here is a list of postcard marketing benefits: * They are inexpensive to produce * There is no envelope, which means…
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From an email marketing perspective, arguably, you live or die via your opt-in subscription form. Here are some MailChimp signup forms tips and ideas, based on my work as a MailChimp…
I was asked Walter Blackburn, founder of Presenting Success, who is an experienced public speaking and presentations skills trainer. Here is my response: Yes, PR works and it is a great…
MailChimp now offers landing page functionality. You can promote a landing page via social media posts, for example. Give people good reasons to join your list, when they arrive at…
It is more important than ever to have an opt-in process for your email list. Here is a diagram showing an effective process for getting your target market to subscribe…
Imagine being able to use the world’s leading CRM and email marketing system together. This is how it is done. Salesforce can be integrated with MailChimp via the Salesforce AppExchange….
What are the four benefits of business blogging? Do you blog? Discover the answers within this 2 minutes 23 second audio blog. How often do you blog? What challenges do you…
During my MailChimp training open workshops in London & in-house training sessions, questions arise about every aspect of email marketing. Here are 16 of them: 1. Is your subscriber base…
I regularly receive referrals. They usually arrive in the form of an email from a smart referrer, along these lines: Hi Nigel I hope that you are well. Julia Smith…
Within MailChimp, there is a campaign Click-map overlay (heat map). This is an interesting feature which can be easily overlooked. When you click on ‘View Report’ for a campaign, you…
