Email marketing can open up your business to more sales. It is one of the most effective marketing techniques available to you. You can increase profits, connect with existing customers…
Read More
If your marketing is not working, it may be because human beings are creatures of habit. We start to do something and soon get used to it. “That’s what we’ve…
Here are some thoughts on relaunching a YouTube channel, following the relaunch of The Marketing Compass YouTube channel: https://bit.ly/3byunXH * If you have had a channel for some time, reconsider your…
Text based marketing is becoming less effective than it used to be. For example, catching people’s attention via a written blog is more difficult now. This is because there are…
Here are some thoughts on using workshops for promotional purposes. Events can be an effective way of promoting services. Services can be tricky to market. After all, there is nothing…
You may have wondered: how often should I write a new blog entry? Whilst it is true that the world’s leading bloggers write frequently (often every day), this is probably…
MailChimp has launched Customer Journeys – which is part of MailChimp Automation. It is now easier to visualise automated email sequences. Pre-built customisable templates include: welcome email; reach your tagged…
Here are 31 website promotion ideas: Banner ads, reciprocalBlogging within your websiteChat i.e. website chate-books and guidesEmail newsletterEmail signaturesExplainer videosFacebook advertsFacebook for businessGoogle AdWords (pay per click)Google Display Network In-bound links…
Coming up with press release ideas on a regular basis can be a challenge. Here is a press release ideas checklist, based on nine year’s experience of running a PR…
There are many social media platforms out there. You are probably active on a few of them. I have found that the more social media channels you use, the better….
