At the time of writing, there are three payment levels within MailChimp: 1. Free forever (for up to 2,000 subscribers). 2. For lists over 2,000 (or if you wish to…
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Here is a glossary of Mailchimp (MC) / emailing marketing terminology. * Automation: A single email, or a series of emails sent to a subscriber based on a trigger or…
One way of thinking about Groups in Mailchimp is that they are associated with sign-up forms. Each Mailchimp list has its own sign-up form. Having created a new list, you…
As a MailChimp trainer I have found that the subject of email frequency often comes up, during training workshops and consultancy work. I am usually surprised by the infrequency of…
Hubspot CRM https://www.hubspot.com/products/crm is a free to use Customer Relationship Management solution. It is cloud based, so that you can access it from a website browser or a mobile phone. Hubspot…
Within an increasingly digital economy, enterprises need to have an integrated digital marketing strategy in order to manage the flow of information and the customer journey (prospect, ‘tell me more’,…
As a Mailchimp trainer I am often asked how to get more people to subscribe to a list. Here are 17 ways to do this: 1. Embed a subscription form…
Marketing automation enables you to to send emails to customers, which are triggered by their behaviour. I know of a company that specialises in this area and they routinely quadruple…
Are you looking for a Mailchimp training open course or in-house Mailchimp training? I have used a range of other email marketing services – so why did I go with…
“When should I send out newsletters?” I am often asked this question, particularly because I am a Mailchimp trainer. I used to say: “Between 10:00am and 12:00pm on Tuesday, Wednesday…
