MailChimp now thinks in terms of ‘Audiences’, not ‘Lists’. If you have several lists, they are now referred to as ‘Audiences.’ To find your lists, under the ‘Audience’ navigation bar…
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How many cloud-based marketing apps and services do you use? How many of them connect to each other? Has it all grown organically, or was it planned? The last few…
I have always loved postcards, as a promotional technique. Here is a list of postcard marketing benefits: * They are inexpensive to produce * There is no envelope, which means…
From an email marketing perspective, arguably, you live or die via your opt-in subscription form. Here are some MailChimp signup forms tips and ideas, based on my work as a MailChimp…
MailChimp now offers landing page functionality. You can promote a landing page via social media posts, for example. Give people good reasons to join your list, when they arrive at…
It is more important than ever to have an opt-in process for your email list. Here is a diagram showing an effective process for getting your target market to subscribe…
Imagine being able to use the world’s leading CRM and email marketing system together. This is how it is done. Salesforce can be integrated with MailChimp via the Salesforce AppExchange….
During my MailChimp training open workshops in London & in-house training sessions, questions arise about every aspect of email marketing. Here are 16 of them: 1. Is your subscriber base…
Within MailChimp, there is a campaign Click-map overlay (heat map). This is an interesting feature which can be easily overlooked. When you click on ‘View Report’ for a campaign, you…
Here is a Marketing Software Map: The central red circle is your CRM (Customer Relationship Management system). There are thousands of CRM systems available to you. Key issues to consider include:…
