Here is a glossary of Mailchimp (MC) / emailing marketing terminology. * Automation: A single email, or a series of emails sent to a subscriber based on a trigger or…
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One way of thinking about Groups in Mailchimp is that they are associated with sign-up forms. Each Mailchimp list has its own sign-up form. Having created a new list, you…
As a MailChimp trainer I have found that the subject of email frequency often comes up, during training workshops and consultancy work. I am usually surprised by the infrequency of…
Within an increasingly digital economy, enterprises need to have an integrated digital marketing strategy in order to manage the flow of information and the customer journey (prospect, ‘tell me more’,…
