Here is a checklist of 7 marketing skills: 1. Lifetime learner. See: Is it important to keep learning? and Do you like learning? 2. Good with software and computers in general,…
Read More
William Bernbach, one of the three founders of the advertising agency Doyle Dane Bernbach (DDB), once said: “It may well be that creativity is the last unfair advantage we’re legally allowed…
Most people would answer “yes” to the question: “Is it important to keep learning?” However, now that we all have 2nd brains (smartphones), why bother? After all, you can look…
You have around 100 billion brain cells (neurons). Each of these neurons has about 7,000 inter-neuronal connections. Estimates differ for adults, but your brain has about 250 trillion connections. The…
How long have you been working? How long have you been doing what you currently do? How many employers have you worked for? How many customers have you served? Are...
Read More
Do you like asking questions? In a meeting, are you known as someone who asks lots of questions? Or are you content to sit and listen? I am often surprised…
Have you ever wondered: “Should I give information away for free?” The answer is yes – regardless of your type of business. Here are some of the reasons: * Sharing…
Would you say that you are a creative thinker? To a large extent, marketing is a creative thinking exercise. If you are able to generate new ideas on demand, you…
Wolfgang Amadeus Mozart was born on January 27th. At four years old, Mozart absorbed music like a sponge. He had already begun to play the piano and violin. His father, Leopold…
Are you a creative person? Do you think that creativity is important, within a business context? Do new ideas come to you all the time? Do you trap these ideas…
