For several years, I have been a MailChimp trainer. During the training sessions, I am often asked about CRM solutions that work with MailChimp. There are several options and one…
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Does integrity matter in marketing, or in business for that matter? Seeing this question from the customer’s perspective, they like to be treated well. If there is a problem, they…
Is the customer always right? The answer to this question is: not all the time. However, if you want to attract and keep customers it is best to start from…
It is more important than ever to have an opt-in process for your email list. Here is a diagram showing an effective process for getting your target market to subscribe…
A brand is a promise that you will deliver a service or product in the way that the customer expects it. This sounds simple enough, however, there are many things…
I want to talk to someone now. No, I cannot wait. I have a million questions. Does it do this? Does it do that? Why is it so expensive? What…
Every business has a quick answer to this question. When I ask my seminar audiences, they are happy to describe their customers to me. However, I wonder how deep their…
