Many enterprises focus on new business from new customers. Whilst this is important, sometimes current customers can be ignored. Typically, it costs five times as much to acquire a new customer, as…
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As a digital marketing consultant I am often asked which approach to take. For example:“Which activities should I focus on, with regards to digital marketing?”“Should we have one website, or…
Should you use a push or pull marketing strategy? What is the differences between Push and Pull marketing? A Push strategy pushes the product or service at the customer. Therefore,…
If you want to generate better results on social media, engage with people. You can do this via Likes, Comments, Shares and Messages. When you do this… Be interesting. Be positive….
I know that you know what your product or service does. I know that you know how great it is. The challenge is that potential customers are not telepathic. They…
Walter Blackburn is an experienced business person and expert in presentation skills training. He enjoys using thephone to talk to his extensive network of contacts and clients. Here are his…
When it comes to LinkedIn connection requests, what should you include in the message? Particularly when you are connecting with someone that you don’t know personally? Here are some tips…
Here is a way to succeed in life and in business: keep your promises. I realise that at times it can be quite hard to do this. Consistently delivering on your promises…
How many cloud-based marketing apps and services do you use? How many of them connect to each other? Has it all grown organically, or was it planned? The last few…
Is it worth the time, trouble and expense of having and using a CRM (Customer Relationship Management) system? The answer is that, yes, it is. In my experience, it is…
