Customer Lifetime Value (CLV) estimates the total revenue that can be expected from a single customer throughout the duration of the relationship, from the first purchase to the final interaction….
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Introduction to key messages Everyone is busy. It is difficult to get their attention. Having clear, memorable marketing messages will help you to get noticed and make more sales. If…
Here are 10 ways in which ChatGPT can help with your marketing: Nigel Temple offers AI consultancy and training See also:ChatGPT training for marketersChatGPT copywriting trainingChatGPT training for sales professionals…
Marketing is all about customers. Focus on your customers and their needs. Think of a timeline. Past, Present and Prospective. Who has bought from you in the Past? How can…
Emotions help us to interact with the world and make decisions. If you incorporate emotion in your copywriting, you will get better results. Emotion helps to connect with your audience…
Think about the assumptions that you are making in your marketing. Assumptions form a wall around you. They can limit your thinking. What are your marketing assumptions? Are they limiting…
Testimonials help to create belief. I have asked several thousand workshop attendees about them. They respond by telling me that testimonials work in their businesses. Testimonials are more believable than…
Customers have questions. How do you go about answering them? Do you have a phone number displayed on every page of your website? Is your phone number also on view…
Go for simple, easy to understand messages. Don’t overcomplicate or confuse people. Edit your copy so that it is easy to read. People are busy. They don’t have time to…
