William Bernbach, one of the three founders of the advertising agency Doyle Dane Bernbach (DDB), once said: “It may well be that creativity is the last unfair advantage we’re legally allowed…
Read More
As a human being – you are unique. You are one of a kind amongst billions of human beings. Think of your enterprise in this way. What is special about…
You have around 100 billion brain cells (neurons). Each of these neurons has about 7,000 inter-neuronal connections. Estimates differ for adults, but your brain has about 250 trillion connections. The…
You may be a one woman or one man business. Or you may have staff, multiple offices and operate in one country or all of them. Regardless of the size…
How long have you been working? How long have you been doing what you currently do? How many employers have you worked for? How many customers have you served? Are...
Read More
Does your organisation have a ‘Marketing Mindset’? Ask yourself and your colleagues this question: “Are we sales driven or customer focused?” There is nothing wrong with selling. However, sales will…
Do you like asking questions? In a meeting, are you known as someone who asks lots of questions? Or are you content to sit and listen? I am often surprised…
Here are some of my favourite creative thinking quotations: “I can’t understand why people are frightened of new ideas. I’m frightened of the old ones.” ~ John Cage “To live…
Probably a lot more than you might think. Google likes deep content from subject experts. For a long time, I have told my clients that “long body copy works.” When…
Would you say that you are a creative thinker? To a large extent, marketing is a creative thinking exercise. If you are able to generate new ideas on demand, you…
