What should you write about in LinkedIn?
Are you ever stuck for LinkedIn content ideas? Here are some ideas for you:
* Blogs that you have written.
* Case studies describing how customers have benefited from your products / services. People love stories and they remember them.
* Client / customer information and news.
* Events that you are running including open days, open courses, webinars, in-house workshops.
* Exhibitions, where you are exhibiting.
* Exhibitions, where you are attending as a visitor; you can tell your network and ask whether anyone else is attending.
* Feature announcements: you don’t have to wait until the next product launch.
* Images containing numbers / statistics displayed in interesting ways.
* Industry news (i.e. the industry that you work in).
* Job postings (full time, part time).
* LinkedIn questions, ‘Can someone tell me how I do this…..?
* LinkedIn tips and ways of getting more out of LinkedIn.
* Milestones including 1 year, 5 years, 10 years etc that your business has been trading and personal milestones (“I was surprised that, between us, our management team has been working in this industry for XXX years. Some of the changes we have seen include….)
* Photographs including customers using your products / services in interesting ways.
* Predictions are always interesting, as people want to know what is happening next.
* Podcasts, new.
* Products that you sell: tips and ideas for getting the best out of them.
* Products that you are launching.
* Public speaking engagements for yourself / colleagues.
* Research that you have produced.
* Services that you provide: tips and ideas for getting the best out of them.
* Services that you are launching.
* Thought leadership pieces.
* Trends for your industry and the products / services that you market.
* Videos that you have created. Either one-off or a series. They can be short, i.e. one minute or less, or much longer. Yes, I know that many people say not to post long videos, however, if the subject and delivery are interesting, you will be surprised at how many views they receive. It is said that videos work five times better than other forms of content.
You can either post brief ‘status’ updates or articles, which can be long form (i.e. high word count).
* Photographs including customers using your products / services in interesting ways.
* Predictions are always interesting, as people want to know what is happening next.
* Podcasts, new
* Products that you sell: tips and ideas for getting the best out of them
* Products that you are launching
* Services that you provide: tips and ideas for getting the best out of them
* Services that you are launching
* Trends for your industry and the products / services that you market
* Videos that you have created. Either one-off or a series. They can be short, i.e. one minute or less, or much longer. Yes, I know that many people say not to post long videos, however, if the subject and delivery are interesting, you will be surprised at how many views they receive. It is said that videos work five times better than other forms of content.
You can either post brief ‘status’ updates or articles, which can be long form (i.e. high word count).
