Coming up with press release ideas on a regular basis can be a challenge. Here is a press release ideas checklist, based on nine year’s experience of running a PR agency:
Company news
- Company launch (new startup)
- Anniversary i.e. 10 years in business
- Expansion i.e. new markets, new branches etc
- Office or factory relocation
- Milestones i.e. 10,000 products sold
- Financial news, i.e. turnover increase or new funding
- Acquisition or joint venture
- Major restructuring
- Corporate Social Responsibility
Staff news
- New members of staff
- Staff news i.e. charity related, voluntary work, awards or new qualifications
- New manager / director / senior partner
- Training news, i.e new training programme
- Staff member is retiring after long service
- Inspirational story regarding a member of staff
- Working from home statement
Awards
- Company, product or service awards
- Member of staff wins an award
Product / service news
- Launch of new product or service
- Enhanced product or service
- Product or service being used in a new way
- Free trial being offered
- Free or reduced shipping
- Pricing going down or going up
- Discounts or special pricing news
- Unusual pricing, i.e. £1000 hamburger
Marketing news
- New website: why you decided to change the website; why it is different; how it can help your customers
- New marketing initiative or campaign
- Sponsorship announcement
- Attendance at trade show or exhibition
- Celebrity appearance or endorsement
- Unusual marketing results
Technology and IT news
- New computer system
- New technology to improve customer service
- Unusual use of technology
Customer news
- Customer milestones i.e. 1000 people have bought product X
- Major new client announcement
- Client case study (usually best handled as an exclusive placement with a magazine or other news media outlet)
- Inspirational customer story
- Customer research
Surveys
- Customer surveys
- Supplier surveys
- Public surveys
Information news
- New guide, e-book, book, report or white paper
- Launch of new information service
Community news
- Participation in a community event
- Sponsorship of a community group
Public speaking
- Speaking at a networking group, conference, trade show etc
Current events
- Piggybacking on a current news event
- Statement regarding where you stand on an issue that is relevant to your enterprise
Trends
- Predicting what the year ahead holds in store
- Industry predictions
I hope that you have found this press release ideas checklist to be helpful.
