Here is a way to succeed in life and in business: keep your promises.
I realise that at times it can be quite hard to do this.
Consistently delivering on your promises can be life changing.
Think of someone you know who does this.
Now think of a business that always keeps its promises.
If they say that they will call you back, they do so. If they are going to do something for you, it gets done.
Consistency is a message in its own right, isn’t it?
Sales and marketing can benefit from this.
The buyer thinks: I may not need you now, but I know where you are and I trust you.
Keeping your promises demonstrates integrity, which is a core brand value.
How hard can it be to keep a promise?
