From an email marketing perspective, arguably, you live or die via your opt-in subscription form. Here are some MailChimp signup forms tips and ideas, based on my work as a MailChimp trainer.
* Each MailChimp list allows you to create one signup form; if you require more forms, form integrations are available such as Wufoo or Gravity Forms.
* Click on Lists in the main navigation bar; to the right of the list name is a dropdown: choose ‘Signup forms’.
* Create your form within ‘General Forms’.
* There are three options: Build it, Design it and Translate it. Within ‘Build it’, scroll down to see your form; you can add fields, change field names and mark fields as visible or hidden over on the right hand side (you may have to scroll up to see this).
* Bear in mind that Groups will appear within your signup form (but you can make them hidden, if you wish).
* Click on ‘Design it’ to style your form. For example, you can edit the background, header and outer wrapper of your form.
* Hover over the list name and ‘Edit’ will appear. Click to see a modal where you can, amongst other things, insert your logo. (You can insert a Privacy Policy link here).
* The less information you ask for within the form, the more signups you will receive. Interestingly, the fashion industry typically only asks for an email address. They tend to receive a lot of signups.
* MailChimp includes the ability to create Landing pages, which can act as signup forms. Here is an example of a MailChimp Landing page including the GDPR information.
* Google may mark down your smartphone search rankings if you use a pop up signup form.
* With regards to GDPR it is important to indicate what you will be sending subscribers via email.
* Include a hyperlink to your Privacy Policy.
Nigel Temple provides MailChimp training including public courses and in-house workshops.
