Writing all of those ‘marketing words’ can be a challenge, can’t it? Business owners and marketers are already working flat out. How are they going to find the time to get the writing done?
Make writing a habit
Here is an idea for you. Aim to write 100 words, every day. 100 words isn’t very much is it? You may find that once you start, that you can exceed this target. If you write every day about your business and your products or services, your brain will be working away in the background about the subject matter, even when you are not aware that it is doing so.
250 words is sufficient for a blog. So if you were able to write 100 words, 20 days per month that amounts to 2000 words, or eight blogs per month. Alternatively, you could think in terms of four 500 word blogs (i.e. one per week).
My first book was 19,000 words long. If I had used the 100 words per day approach, it would have taken me under 10 months to write. As you can imagine, upping the word count target to say 250 words per day turbocharges everything.
You will find it helpful if you are reporting to someone about your writing output. If you work within an organisation, this could be your manager or a colleague. If you work for yourself, could a family member help you out? As the saying goes:
What gets measured, gets done*
In conclusion, setting a target for yourself really works. It used to be said that it takes 21 days to form a new habit and the other day I heard that it takes 60 days. Even if it takes as long as this, with regards to writing, it will be well worth it.
*There is some debate about who coined this phrase, some say that it was the management guru Peter Drucker, whilst others quote Lord Kelvin.
Extracted from ‘How to Write Words Which Generate More Response’, soon to be available via Amazon Kindle. Here is Nigel Temple’s Amazon Author page.
Nigel provides copywriting training services.
