A great deal of marketing boils down to routines. You (or your team / agencies) need to get into the habit of doing the same things on a daily, weekly, monthly and annual basis. For example:
* Updating your CRM (every day)
* Updating your website (every day)
* Checking your website stats (ideally every day, but failing that, at least once a week)
* Blogging (ideally every day – however once a week is quite acceptable)
* Engaging with people via social media and sharing, commeting, liking etc
* Sending out e-newsletters (at least once a month, but preferably more frequently)
* Telephoning key clients (especially if you market B2B)
* Scheduling sales meetings (if this is part of your business model)
* Running events (at least a few times a year)
* Attending events (i.e. networking, professional or trade events)
* Finding new images (monthly)
* Creating new products / services (at least once a year)
* Filming new videos for your website / social media
* Sending out press releases (i.e. once a month)
* Talking to journalists (as often as possible)
There are many other tasks – depending on the type and size of business that you have.
