You know that content is king. You know that you should have over 100 pages within your website. You know that each web page should contain hundreds of carefully crafted words. You have been told that you really should blog, ideally every single day.
In addition, you should send out e-newsletters, post content within a plethora of social media platforms, write and film videos and produce riveting guides and other forms of intellectual property that you can offer to the marketplace in exchange for an email address.
*gasp*
Who has the time to do all of this?
Or even a small amount of it?
The question is: do you love to write? Even if the answer is ‘yes’, you may be struggling to find the time to get the writing done.
To make matters even worse, you may have heard that having several websites can generate more sales enquiries, that one site alone. I know that this is true, as I have 8 websites. They interconnect with each other via a web of cross links.
Here are some tips for getting the writing done:
* When ideas come, write them down.
* Write every day.
* Produce original content.
* Write fast. Edit slowly.
* Expand your vocabulary by continually reading books.
* Expand your knowledge of punctuation, grammar, syntax and idiom.
* Study the world’s best copywriters.
I have been doing the above for over 3 decades.
Remember that what you write is part of your brand. The readers will seldom tell you about spelling mistakes, typos and poorly constructed sentences.
As a professional copywriting trainer I can tell you that my seminar audiences are appalled by poor writing. They move away from brands and businesses that don’t check their wording.
I receive 1 sales a day on average and this is quite sufficient. Larger businesses than mine require a higher number of leads. In which case, you need to turn up the volume.
I work with a small number of clients to make their digital marketing, include content writing, happen for them. To find out more, email me via: nigel@nigeltemple.com
