Effective website words = the difference between success and failure.
If you are creating a new website, are the words holding you up?
The website developer has created a professional looking design.
They are tapping their fingers, waiting for you to send them the words.
However, you are busy, running your business / doing your job.
Perhaps you have tried doing the writing, only to find that it is somewhat time consuming.
Your webcopy (website words) must get attention, tell a story, answer questions and transmit an emotional message.
In addition, the webcopy should communicate benefits and generate sales enquiries / sales.
The words must be easy to read and they must get the message across.
Website words: some tips
* You have 1 second to get their attention….
* …therefore, the headline is vital
* And so is the 1st sentence
* Write short words
* Write short sentences
* Write short paragraphs
* Use bullet point list (like this one)
* Use anchor text links
* Always check your facts
* Don’t trust spell checking software
* Pay particular attention to subheads
* Read the words out loud
* Keep editing until the padding has gone
Nigel is often asked to provide website writing services – click here to find out more.
If you want to learn more about writing, visit: www.copywritingtraining.pro
