Seth Godin wrote ‘Permission Marketing’ in 1999 (I have a copy on my bookshelf). This phrase is now part of everyday marketing terminology. On the front cover of the book it says: “Turning strangers into friends and friends into customers.” The central idea of the book is that as opposed to forcing your messages onto consumers / business buyers, a business should ask their permission to communicate. An example being the concept of the e-newsletter ‘opt-in’ process.
Seth is a prolific and well known blogger – click here. I often show his blog to clients and seminar delegates. Without fail, I discover that he has uploaded a new entry that day, which is impressive. So a key learning point is the power of consistency.
Seth thinks outside of the box and I imagine that he reads widely. He is also an established author, having published more than 19 books. Successful authors will tell you that it is important to write regularly, so that it becomes a habit. Writing a daily blog means that your subconscious is set on autopilot looking for new ideas (I know that mine is!) It is no accident that consistent bloggers become authors. There is nothing quite like a book to establish credibility and open new doors.
Seth Godin writes on marketing, business, learning, his books and whatever is on his mind. Sometimes the entries are quite long and sometimes they are remarkably short. The key point being that there is always something new to read every day, seven days a week (and sometimes more than once a day). Readers can share his blog content via Twitter, LinkedIn and Facebook. (There social media sharing buttons at the foot of my blog entries – do you have these?)
He uses free technology to promote his personal brand and attract followers, book buyers and public speaking engagements. It doesn’t sound like a bad life, does it?
Notice that Seth does not upload images with his blogs. This must cut the time involved down.
You may also find this post of mine to be helpful: 7 benefits of business blogging
